Oscar Envelopes Get a Makeover

Mark Cina

16 February 2011

Hollywood Reporter

Marc Friedland has designed new envelopes and announcement cards bearing the names of Oscar winners at this year's Academy Awards. 

His custom-designed envelope will be handcrafted from a high-gloss, iridescent metallic gold paper stock, with a red-lacquered lining featuring the Oscar statuette hand-stamped in satin gold leaf.   The outside of the envelope and flap is an Art Deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. The envelope will contain a heavyweight ecru card featuring gold foil accents and a gold leaf-embossed Oscar statuette along with the phrase, “And the Oscar goes to…." The winner's name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame. The back of the card will be printed with the award category.   The 83rd ceremony, taking place Feb. 27, will mark the 70th anniversary of the use of sealed envelopes as part of the presentation.   “The envelopes are such an integral part the Academy Awards, yet there has never been a dramatic, specially designed envelope and card to announce the Oscar recipients,” telecast producers Bruce Cohen and Don Mischer said in a joint statement Wednesday. “We felt it was time to change that, and Marc Friedland was the first person we thought of to create something special for the telecast.”