A Surf of Passage

Private Client
Bar Mitzvah for Jonah

Event Concept + Branding | Event Creative Direction | Invitation Suite | Event Accessories | Tribute Video

At the tip of Long Island, Montauk has a vibe all its own. For a hundred years, the cozy lands end has welcomed people for restoration and togetherness. As one family’s favorite home away from home, it was a perfect destination bar mitzvah for their son, Jonah, an avid surfer. The invitation, an extra thick stock, blind embossed with a subtle woodgrain, has a modern but retro feel due to the graphic-inspired patterns that are reminiscent of 1960’s Frankie and Annette surf culture. The sumptuous, hand-stitched, two-tone wool felt envelope, with a stitched address label, carried the invitation across land and sea, and welcomed loved ones to enjoy the understated, über-casual celebration of this important rite of passage. The mid-century patterns adorned a plethora of event accessories including the napkins, menus, and even surf flags to mark the beach gathering’s location.

Hand-stiched, 100% wool felt envelope and thick wood grain embossed invitation
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Hand-stiched, 100% wool felt envelope and thick wood grain embossed invitation

Invitation ensemble (detail)
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Invitation ensemble (detail)

Event branded beach flags
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Event branded beach flags

"Life's a Beach and other Words of Wisdom" inscription cards used for guest sign-in
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"Life's a Beach and other Words of Wisdom" inscription cards used for guest sign-in

Custom cocktail napkins
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Custom cocktail napkins