Eat. Play. Love.
Private Client
Joanna’s Surprise 55th Birthday in Tuscany
A husband who wanted to throw his wife the birthday celebration of a lifetime made plans to invite 70 friends to Tuscany—and then evoked the enjoyment that would await them at the Castiglion del Bosco, outside Siena. The 3 day experience—branded Eat.Play.Love.- was announced with an energetic Save the Date video followed by a dramatic custom boxed keepsake invitation—a combination Marc Friedland favors for its multisensory appeal—makes a playful nod to the great Fornasetti. Three custom ceramic plates in an accompanying gift box make the promise of food and festivity almost tangible. A favorite Michael Bublé song provides the soundtrack for the video invitation and prefigures his in-person performance at the castle.
A collaboration with Angel City Events/Los Angeles

Custom keepsake invitation ensemble featuring hand-stitched invitation book, ceramic plates and packaging

Invitation individually personalized with hand-calligraphy

Interior detail of invitation

Interior detail of invitation

Interior detail of invitation

Digital Save the Date and custom video (see Digital Couture services)

Select screen shot from custom video

Select screen shot from custom video

Select screen shot from custom video

Select screen shot from custom video