Eat. Play. Love.
Joanna’s Surprise 55th Birthday in Tuscany
A husband who wanted to throw his wife the birthday celebration of a lifetime made plans to invite 70 friends to Tuscany—and then evoked the enjoyment that would await them at the Castiglion del Bosco, outside Siena. The 3 day experience—branded Eat.Play.Love.- was announced with an energetic Save the Date video followed by a dramatic custom boxed keepsake invitation—a combination Marc Friedland favors for its multisensory appeal—makes a playful nod to the great Fornasetti. Three custom ceramic plates in an accompanying gift box make the promise of food and festivity almost tangible. A favorite Michael Bublé song provides the soundtrack for the video invitation and prefigures his in-person performance at the castle.
A collaboration with Angel City Events/Los Angeles