Eat. Play. Love.

Private Client
Joanna’s Surprise 55th Birthday in Tuscany

Event Brand Concept | Creative Direction | Digital Save the Date + Video | Keepsake Invitation

A husband who wanted to throw his wife the birthday celebration of a lifetime made plans to invite 70 friends to Tuscany—and then evoked the enjoyment that would await them at the Castiglion del Bosco, outside Siena. The 3 day experience—branded Eat.Play.Love.- was announced with an energetic Save the Date video followed by a dramatic custom boxed keepsake invitation—a combination Marc Friedland favors for its multisensory appeal—makes a playful nod to the great Fornasetti. Three custom ceramic plates in an accompanying gift box make the promise of food and festivity almost tangible. A favorite Michael Bublé song provides the soundtrack for the video invitation and prefigures his in-person performance at the castle.

A collaboration with Angel City Events/Los Angeles

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Custom keepsake invitation ensemble featuring hand-stitched invitation book, ceramic plates and packaging
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Custom keepsake invitation ensemble featuring hand-stitched invitation book, ceramic plates and packaging

Invitation individually personalized with hand-calligraphy
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Invitation individually personalized with hand-calligraphy

Interior detail of invitation
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Interior detail of invitation

Interior detail of invitation
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Interior detail of invitation

Interior detail of invitation
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Interior detail of invitation

Digital Save the Date and custom video (see Digital Couture services)
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Digital Save the Date and custom video (see Digital Couture services)

Select screen shot from custom video
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Select screen shot from custom video

Select screen shot from custom video
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Select screen shot from custom video

Select screen shot from custom video
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Select screen shot from custom video

Select screen shot from custom video
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Select screen shot from custom video