Sweet Six-ty
Private Client
Roberta’s 60th in Santa Fe
Santa Fe has always spoken deeply to Roberta, so it came as no surprise that she would gather there with her closest friends for a multi-day milestone birthday. Four themes captured the event’s soulful-yet-celebratory spirit: Excite, Explore, Harmonize, and Exhale. To bring them to life, we drew upon Santa Fe’s rich Southwestern culture and heritage: A palette of earthy turquoise, pimento and rust combined with custom designed icons inspired by native symbols representing each of the trip’s events. The extensive collection of event materials and accessories includes the Save the Date, accordion style invitation and interactive menus as well as a custom dreamcatcher—to catch all the dreams and memories a lifetime of friendship brings.
A collaboration with
Matthew David for 360 Design/NYC
Save the Date in faux suede lined envelope
Accordion style hand-bound invitation with leather cord closure
Various event materials including suede welcome pouch and itinerary
Table "number"/ menu box centerpiece, die-cut place cards and table seating cards
Die-cut place cards (detail)
Each table was designated with a unique flower instead of number
Table "number"/menu centerpiece box contained hidden gifts for each guest at the table
Personalized menu/place seating card (detail)
On-site immersive event decor
On-site immersive event decor
