Sweet Six-ty

Private Client
Roberta’s 60th in Santa Fe

Event Brand Concept | Creative Direction | Save The Date | Invitation | Event Accessories

Santa Fe has always spoken deeply to Roberta, so it came as no surprise that she would gather there with her closest friends for a multi-day milestone birthday. Four themes captured the event’s soulful-yet-celebratory spirit: Excite, Explore, Harmonize, and Exhale. To bring them to life, we drew upon Santa Fe’s rich Southwestern culture and heritage: A palette of earthy turquoise, pimento and rust combined with custom designed icons inspired by native symbols representing each of the trip’s events. The extensive collection of event materials and accessories includes the Save the Date, accordion style invitation and interactive menus as well as a custom dreamcatcher—to catch all the dreams and memories a lifetime of friendship brings.

A collaboration with
Matthew David for 360 Design/NYC

Save the Date in faux suede lined envelope
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Save the Date in faux suede lined envelope

Accordion style hand-bound invitation with leather cord closure
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Accordion style hand-bound invitation with leather cord closure

Various event materials including suede welcome pouch and itinerary
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Various event materials including suede welcome pouch and itinerary

Table "number"/ menu box centerpiece, die-cut place cards and table seating cards
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Table "number"/ menu box centerpiece, die-cut place cards and table seating cards

Die-cut place cards (detail)
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Die-cut place cards (detail)

Each table was designated with a unique flower instead of number
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Each table was designated with a unique flower instead of number

Table "number"/menu centerpiece box contained hidden gifts for each guest at the table
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Table "number"/menu centerpiece box contained hidden gifts for each guest at the table

Personalized menu/place seating card (detail)
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Personalized menu/place seating card (detail)

On-site immersive event decor
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On-site immersive event decor

On-site immersive event decor
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On-site immersive event decor