Roberta’s 60th in Santa Fe
Santa Fe has always spoken deeply to Roberta, so it came as no surprise that she would gather there with her closest friends for a multi-day milestone birthday. Four themes captured the event’s soulful-yet-celebratory spirit: Excite, Explore, Harmonize, and Exhale. To bring them to life, we drew upon Santa Fe’s rich Southwestern culture and heritage: A palette of earthy turquoise, pimento and rust combined with custom designed icons inspired by native symbols representing each of the trip’s events. The extensive collection of event materials and accessories includes the Save the Date, accordion style invitation and interactive menus as well as a custom dreamcatcher—to catch all the dreams and memories a lifetime of friendship brings.
A collaboration with
Matthew David for 360 Design/NYC