The Birth of an Icon

Atlantis The Palm, Dubai
Grand Opening Celebration

Event Brand Concept | Creative Direction | Invitation Suite | Event Accessories

Positioning Atlantis The Palm, Dubai as an iconic landmark and a modern wonder of our time, told the story of The Birth of an Icon, a grand opening celebration unlike any other before. The invitation included a meticulously detailed taffeta-lined box containing hand-crafted gold and crystal miniatures of Atlantis The Palm together with the Eiffel Tower, Taj Mahal and other structures of renown. The invitation was hand-delivered to 2,500 guests around the world. Supported by an “unlimited” budget, the event has been called “the most spectacular opening of our time.” The celebratory fireworks, the most ambitious display of its kind, were visible from outer space.

Grand Opening celebration keepsake invitation
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Grand Opening celebration keepsake invitation

Invitation interior detail featuring 9 crystal replicas of the world's architectural wonders
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Invitation interior detail featuring 9 crystal replicas of the world's architectural wonders

Custom-made sculpture of Atlantis The Palm, Dubai used in invitation
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Custom-made sculpture of Atlantis The Palm, Dubai used in invitation

Grand Opening celebration featuring Palm Island illuminated by fireworks
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Grand Opening celebration featuring Palm Island illuminated by fireworks

Grand Opening celebration
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Grand Opening celebration

Grand Opening celebration
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Grand Opening celebration