Hope, Love & Music

City of Hope Cancer and Research Center’s mission couldn't be more direct: “We live to cure cancer.” The hospital’s Spirit of Life Lifetime Achievement Gala honors visionaries who have dedicated themselves to pursuing this mission. We helped the Center create HOPE, LOVE AND MUSIC, a spirited narrative behind the event to honor music industry visionary Bob Pittman. The invitation welcomes guests to the Museum of Contemporary Art (MOCA) in Los Angeles, featuring an intricate 3D pop-up die-cut revealing the event name set against a vibrant, painterly, abstract backdrop. A collection of City of Hope “day in the life” photos from fine art photographer Lara Porzak graced Images of Hope, a unique tribute book that served not only as an event keepsake but also as a donor cultivation gift throughout the year.