The Violet Vibe

NYU Langone Medical Center
Annual Benefit Gala

Event Branding | Creative Direction | Invitation | Tribute Program Book

The NYU Langone Medical Center has been pioneering medical care and research since 1841. Thanks to an extraordinary group of benefactors, the medical school, in a groundbreaking move, recently announced it will now allow medical students to study tuition-free, graduating unencumbered by the traditional debt young doctors face. To recognize the school’s most generous and significant donors, the annual NYU Langone's The Violet Ball is an evening of acknowledgment and celebration. The pieces we created took a modern elegant approach to what formerly was a staid and less vibrant event. Both the invitation and tribute book featured NYU’s signature violet tone, and the envelope flap assumed the understated elegance of the letter V’s shaped angles.

Event branding, invitation and tribute book
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Event branding, invitation and tribute book

Gala invitation (detail)
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Gala invitation (detail)

Gala tribute book (detail)
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Gala tribute book (detail)