A... is for Amenities

CBRE, the industry-leading real estate management company, oversees two crown jewel properties in the J.P. Morgan investment portfolio in Metro Los Angeles. While distinct from each other, both have required careful repositioning and updating to retain their luster at a time when new competitors have arisen and the nature of office work itself is changing. Originally built in the 1980s, the Santa-Monica based Water Garden risked no longer attracting young brokers who possessed preconceived ideas about the property. To change that, Marc Friedland recast Water Garden as more of a casual and connected Silicon Beach destination than a real estate development as such. Nearby Century Park and its twin Century Towers needed to do more than rest on their laurels as quintessential early Seventies-era icons. Marc repositioned the environment as a design-savvy luxury lifestyle center with all the amenities a world-class business needs to succeed. Today, demand for spaces in both places is solid, and their Class A status remains unquestioned.