Retailer on a Roll

Corporate milestones, like life’s big moments, are about bringing people together and celebrating achievement. From its humble beginnings, the 1000th store opening represents a pride of accomplishment that Bruce Halle shared with his “family” of thousands. To honor and symbolize the magnitude of this crowning moment, we designed a dramatic, modern sculpture. Creative cues were derived from the founder’s vision cast 60 years ago, presented with a streamlined, forward-thinking style. The crystal and gold sculpture features minimally ornate zeroes representing a modern interpretation of a tire, and sits proudly on an onyx glass base - a fitting tribute for the organization as it drives into the future.